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Le Blog de Digitaleo

Retrouvez tous nos articles dédiés au marketing local
DOOH, RCS, Digital Audio… What Are the New Levers for Driving More Customers to Stores?

DOOH, RCS, Digital Audio… What Are the New Levers for Driving More Customers to Stores?
Lecture : 4 minutes

To attract more customers to stores, you need to deploy local advertising through innovative levers...

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Agentic AI: How Far Should You Let an Agent Act on Its Own in Your Retail Network?

Agentic AI: How Far Should You Let an Agent Act on Its Own in Your Retail Network?
Lecture : 4 minutes

AI no longer just writes and suggests. It spots a problem, reasons about it and acts. For a retail...
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MCP: what if you could run your local marketing from ChatGPT, Claude or Copilot?

MCP: what if you could run your local marketing from ChatGPT, Claude or Copilot?
Lecture : 9 minutes

ChatGPT to write a post, Claude to analyze your Excel spreadsheets, your local marketing platform ...

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What's the Best Tool for Managing Customer Reviews Across Your Stores?

What's the Best Tool for Managing Customer Reviews Across Your Stores?
Lecture : 4 minutes

To choose the best tool for managing customer reviews across your stores, you need to pick a...
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How the Findis Group Rolls Out Local Marketing to Over 1,000 Independent Retailers

How the Findis Group Rolls Out Local Marketing to Over 1,000 Independent Retailers
Lecture : 2 minutes

The Findis Group, which brings together brands such as Cuisine Plaisir and Extra, supports nearly...
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Google Business Profile: Everything to Know About the Return of AI-Powered Messaging

Google Business Profile: Everything to Know About the Return of AI-Powered Messaging
Lecture : 3 minutes

Currently being tested in the United States, the new messaging feature built into Google Business...

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Local GEO: The Essential Checklist for Retail Networks

Local GEO: The Essential Checklist for Retail Networks
Lecture : 5 minutes

To improve your local GEO (Generative Engine Optimization), you need to optimize your Google...

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