Blog Digitaleo

Drive-to-store : Definition and key challenges

lgeorgelin@digitaleo.com (Lisa Georgelin) — Mon, 03 Aug 2026 15:13:20 GMT

The emergence of digital technology has profoundly altered consumer behaviour and the buying journey. With the exponential growth of digital tools, customers now enjoy a wide selection of products with fast delivery times, accompanied by increasingly personalized service. Facing competition from the internet, physical stores face significant challenges, such as falling average basket sizes and declining store footfall. However, digital technology should not be viewed as an adversary to physical retail; on the contrary, it should serve your local marketing strategy by helping you optimise online visibility, generate in-store footfall, and build customer loyalty. This is precisely what drive-to-store is all about, and it is the subject of this article !

👉 Article updated in July 2026.

Web-to-store: 5 examples that work

Laure Silvestre — Mon, 03 Aug 2026 14:43:28 GMT

At a time when the web is sometimes viewed as unfair competition for physical shops, the question of new challenges in marketing strategy is more relevant than ever. In this all-digital era, traditional retailers with a network of points of sale must adapt to consumers, who increasingly rely on digital tools to make their purchases. Indeed, did you know that 46% of Google searches are aimed at finding a local business¹ ? Hence the importance of a strategy designed to address these new buying behaviours, as well as equipping yourself with a web-to-store solution to help drive footfall to your physical stores.

👉 Article updated in July 2026.

Local GEO: definition and key challenges

Manon Bouillé — Mon, 03 Aug 2026 13:26:50 GMT

As you no doubt know, good search engine ranking allows a brand to attract footfall in-store and generate higher turnover. To achieve this, you are likely already familiar with the mechanics of local SEO, which help you rank prominently in search engine results.

Local SEO : 20 key figures you need to know

Laure Silvestre — Mon, 03 Aug 2026 12:41:29 GMT

Local SEO is an excellent way to attract people to your shop, given that 25% of organic search ranking is driven by Google My Business (GMB) listings¹. With consumers using Google to do their research before visiting your store, it is now absolutely essential to optimise your local SEO and your presence management. Still not entirely convinced? Here are 20 key figures you need to know to understand the importance of local SEO for the prosperity of your business.

👉 Article updated in July 2026.