---
title: How the Findis Group Rolls Out Local Marketing to Over 1,000 Independent Retailers
description: "Presence management, customer review management, social media: discover how the Findis Group rolls out local marketing across its 1,000 retailers."
---

[Le Blog de Digitaleo - La solution qui simplifie le marketing local](https://blog.digitaleo.fr/en)

# [How the Findis Group Rolls Out Local Marketing to Over 1,000 Independent Retailers](https://blog.digitaleo.fr/en/findis-group-local-marketing-independent-retailers)

 Written by [Manon Bouillé](https://blog.digitaleo.fr/en/author/manon-bouillé) | 6 Oct 2026

The Findis Group, which brings together brands such as Cuisine Plaisir and Extra, supports nearly 1,000 independent retailers in growing their local visibility with the Digitaleo [local marketing platform](https://www.digitaleo.com/en/plateforme-de-marketing-local).

Let's look at how Digitaleo helps boost their [local marketing](https://blog.digitaleo.fr/marketing-local?hsLang=en).

## What are the Findis Group's local marketing challenges?

The Findis Group's first challenge is supporting a particularly diverse network. Some retailers have run their stores for decades, while younger owners want to accelerate their digital growth. On top of that, some retailers manage their business alone, while others have several staff members.

Before working with Digitaleo, headquarters manually managed each location's local visibility, including optimizing Google listings — an approach that was obviously extremely time-consuming.

That's why the Findis Group needed a centralized local marketing solution able to adapt to the different paces and time constraints of retailers on the ground.

## Why did the Findis Group choose Digitaleo?

Guillaume Cruypenninck, Digital Project Manager at the Findis Group, explains the reasons behind this choice:

> "If I had to recommend Digitaleo, it would be above all for its simplicity, flexibility, and ease of use. The platform makes digital marketing accessible and takes the intimidation out of it for independent retailers. It gives them back autonomy by offering content that's ready-made and easy to share. Day to day, Digitaleo brings real peace of mind to our teams and our network."

The Findis Group first rolled out the Presence Management and Review Management modules in May 2025, then the Social Media module in October 2025. Being able to activate the platform's modules gradually was very well received.

The group next plans to roll out Direct Marketing (SMS/newsletter) before looking into the Ads and Web-to-Print modules.

## How does Digitaleo roll out local marketing for the Findis Group?

Digitaleo offers both central and local control to roll out local marketing for the Findis Group. On one hand, headquarters retains oversight of strategic elements and has a full view of the actions carried out by the various stores. It can also lock certain strategic fields to prevent mistakes at the local level.

On the other hand, retailers who want to get involved in their local communication have access to ready-to-use templates for creating their own content — posts, newsletters, and more. For retailers short on time, headquarters can also take care of certain actions on their behalf.

Finally, the Digitaleo local marketing platform lets posts be published directly under the name of local pages, generating 2 to 2.5 times more engagement than standard national communication.

## What results has the Findis Group achieved?

The Findis Group reports a login rate of nearly 85% among members on the local marketing platform. It has also seen a significant increase in impressions and interactions on Google Business Profiles, along with a 5 to 6 percentage-point gain in the customer review response rate thanks to automated response tools.

For Guillaume Cruypenninck, three benefits stand out in particular:

- Greater overall visibility: a 360° view for headquarters of all the actions carried out by stores on the ground.
- Centralization and simplicity: ready-to-use templates (posts, newsletters) that save stores valuable time.
- Segmented communication: the ability to create affiliate groups based on each store's product offering. For example, to differentiate communication for a member who only sells appliances from one who also sells TVs — always making sure the right content reaches the right people.

## Conclusion

The Findis Group rolls out local marketing to its 1,000 retailers with the Digitaleo local marketing platform. Thanks to features designed specifically for retail networks, headquarters can manage both central and local strategy at once.

With its various modules (presence management, customer review management, social media, store locator, local advertising, etc.) and Leo, its built-in AI marketing agent, the Digitaleo local marketing platform helps harmonize and boost local marketing across networks, even those with a large number of stores.

[View full post](https://blog.digitaleo.fr/en/findis-group-local-marketing-independent-retailers)

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