The Schmidt Group harmonizes local marketing across its 700 French stores with the Digitaleo local marketing platform and its presence management, customer review management, social media, and media library features.
The Schmidt Group, whose two flagship brands are Schmidt and Cuisinella, has 920 dealer stores across France and Europe. It needed a partner able to harmonize its local marketing while scaling performance across the network.
Let's look at why they chose Digitaleo and how the experience has gone.
What are the Schmidt Group's local marketing challenges?
To begin with, the Schmidt Group wanted to bring more structure to how it worked with its dealer network.
To do this, it had two main objectives:
- Ensure consistent brand image at the local level.
- Give more weight and focus to key levers it wanted to drive forward: presence management, local visibility, local SEO, and drive-to-store.
Why did they choose Digitaleo?
Alexandre Nottin, Director of Customer and Digital Experience at the Schmidt Group, explains the reasons behind this choice:
"Digitaleo stood out as the best solution because we were looking for a truly all-in-one platform. Our network isn't made up of marketing experts, so it needed a tool that was both comprehensive and very easy to use. For us, it's the ideal balance between the platform's range of features and the on-the-ground support that's essential for our network. That support is actually Digitaleo's real strength."
How does the Digitaleo local marketing platform harmonize Schmidt's local marketing?
To harmonize local marketing across its 700 French stores, the Schmidt Group relies on 4 modules of the Digitaleo local marketing platform:
- Presence management: to effectively manage local visibility through Google listings, local online directory pages, and local social media pages.
- Customer reviews: to put action plans in place to boost Google reviews through review collection and response management.
- Social media: for better control and consistency of communication between the brand and its stores.
- A content media library that gives local stores access to ready-made content, fully aligned with brand guidelines while remaining locally customizable.
After a very positive test phase, the Schmidt Group rolled out the solution more broadly. Deployment started with 700 stores in France before expanding internationally.
"Usage and adoption were there from the start, and the network that tested the platform gave extremely positive feedback. Digitaleo brought all its strength and expertise, built on experience with other structured networks like ours, while showing great attentiveness in adapting to our specific challenges.
I would highly recommend Digitaleo, both for the quality of its support and for how the platform keeps evolving. The many upcoming innovations are heading in the direction of local marketing and will further fuel our brands' broader local marketing strategy."
— Alexandre Nottin, Director of Customer and Digital Experience at the Schmidt Group
Conclusion
The Schmidt Group harmonizes local marketing across its 700 stores thanks to the Digitaleo local marketing platform and its various modules. It relies on the platform's features as well as on-the-ground support from Digitaleo's experts.
The Digitaleo local marketing platform and its experts specialize in addressing the specific challenges of retail networks. With its various modules (presence management, customer review management, social media, store locator, local advertising, etc.) and Leo, its built-in AI marketing agent, it's the perfect partner for harmonizing and boosting local marketing across stores.
