To attract more customers to stores, you need to deploy local advertising through innovative levers such as local Google Ads campaigns, Waze, RCS (Rich Communication Services), AI, DOOH (Digital Out Of Home), and more.
Did you know that, on average, a consumer is exposed to more than 1,200 advertising messages a day? The brain actively registers fewer than 100 of them per day, and fewer than 10% of those messages create a lasting impression or drive a purchase1.
Whether or not your efforts are already centralized within a local marketing platform, let's look at which innovative levers can help drive foot traffic to stores today.
Local Google Ads campaigns let you track actual store visits following ad exposure or clicks, using GPS, Wi-Fi, geolocation, smartphones, and more. In practice, Google can measure store visits that result from local advertising.
This is the case, for example, with Performance Max "store visits" campaigns running across Search, Maps, YouTube, Display, Discovery, and Gmail.
To be eligible, you need multiple physical stores, business listings linked to Google Ads, "location assets" enabled, and a sufficient volume of clicks and visits.
Local ads on Waze are making a comeback, now integrated as a Performance Max placement. They let you reach drivers in real time during their trips. The business appears as a brand-colored square marker displayed along the user's route.
The feature isn't yet available in France; its rollout is planned for the second half of 2026. One to watch.
DOOH helps drive foot traffic to stores through digital screens placed in high-traffic strategic locations.
You can display animated visuals or videos with local customization by store or catchment area.
Local advertising via DOOH is available to any network with physical stores, with the ability to target screens near your locations.
Omnichannel Ads, for local advertising campaigns via Meta, let you optimize online and in-store sales within a single "Sales" campaign.
In practice, these campaigns capture the Halo Effect: the in-store traffic that web measurement misses. In-store sales are then fed back via CAPI to inform targeting. The algorithm then favors profiles more likely to buy in-store. Omnichannel Ads deliver an average ROI increase of +34%2.
To set up an omnichannel campaign, you need to send both online and offline events via the Conversions API. You'll also need to configure a single dataset (online and offline) and have quality offline data.
Via Meta Ads and "Advantage+," you can personalize your ad content with your store locations. This way, the nearest store to the consumer appears directly within your omnichannel ads.
To set up this kind of geolocated advertising, your network needs a local page for each store.
RCS is a text message with rich, customizable content. It helps maximize real-time engagement to convert a local database and drive people into stores.
You can set up Rich Cards (a single card) for a flash offer, an appointment, or a quick call to action, or carousels (2 to 10 cards) to showcase a catalog, a product selection, or an event program.
Note that 90% of rich media messages are opened within 15 minutes and generate up to 45 seconds of engagement3.
As technology evolves, there's a new way to search for information: having a conversation with AI rather than relying solely on keywords.
What's more, 1.5 billion monthly users were already exposed to an AI Overview in 20254.
Businesses that quickly adapt their strategy can gain local visibility within these emerging AI ecosystems.
AI-driven creative production lets you quickly increase the number of formats and variations for your local ad iterations.
For example, the brand PO&ME Paris, supported by Digitaleo, used AI to create multiple visuals from the original image of a single handbag.
Leclerc Saint-Grégoire ran a multichannel DOOH and Meta Ads campaign, geolocated and distributed within the store's catchment area.
The goal was to drive in-store traffic and boost the hypermarket's visibility through a contest with the slogan "get stuck on us" (loosely translated). Consumers could try to win a car, a trip, a year of groceries, or football tickets.
The campaign was a success, generating over 66,000 DOOH impressions in just 7 days at a CPM (cost per thousand) of €11. The Meta Ads placements gathered 1.2 million impressions in 15 days at a CPM of €1.91.
To promote its special event held in April 2026, Digitaleo created a carousel-style RCS campaign for Skoda.
The campaign was sent to a clean, qualified database of 218 contacts. It achieved a 4% click-through rate, a 99% delivery rate, and 146 views — 68% of recipients5.
To attract more customers to stores, you need to rely on innovative levers such as AI, RCS, local Google Ads campaigns, and DOOH (Digital Out Of Home).
To help you deploy your local advertising, you can rely on a local marketing platform like Digitaleo. Its experts, its AI marketing agent, and its various modules let you efficiently manage all these innovative levers and drive more foot traffic to your stores.
1. Union des Marques & Kantar Media — 2. Meta analysis of 19 lift conversion studies (Oct 2024 - Mar 2025), retail advertisers — 3. Sinch — 4. Figure shared by Google in 2025 — 5. Digitaleo internal data